Daniel F. Le Ray is an award-winning content marketer, writer and editor based in Washington state. He has served as editor of several publications, from college alumni magazines to Europe's largest communications journal, worked with freelance clients ranging from startup app developers to food services providers and healthcare consultancies, and been an in-house marketer for international online marketplaces.
An interview with Weather Channel correspondent Dave Malkoff, an Emmy Award-winning documentary maker and science and technology journalist. Malkoff's work includes the films Assignment: Iraq and Alaska: State of Emergency, which tells the story of climate change in the country’s largest state.
Photo: Matt Z. Banderas
I listened to Blackstar twice on January 9, the day after it came out and a day before David Bowie died. I listened to it a third time on January 11. Between several songs on the album, there are little rustles of paper and breaths, high and close to the mic. During that third listen, those little noises became personal in a way that they weren’t before. Those tiny movements of air now seem like Bowie letting us know that he was still back there, that he was still pulling the strings.
Photo: AP
At Sedo.com, the world's largest domain name marketplace, we created an infographic that outlined the benefits of two new features: listing your domain with a Buy Now price; and opting in to a new sales platform, SedoMLS.
At Wittenberg University in Ohio, climate change professor Sarah Fortner's work on Antarctic glaciers and earth resources may be one step toward a more environmentally sustainable future.
Getting to Antarctica isn’t easy. It takes nearly a day and a half to travel from the U.S. to Christchurch, New Zealand. Then your gear is checked to make sure it meets military standards and weight requirements. Next, you get your issues: “A big red parka and what they call bunny boots—basically they inflate a little bit so there’s a layer of air to insulate your feet,” Fortner explained. Finally, around 100 passengers bundle into a Lockheed C-130 for the flight from Christchurch to Antarctica, which takes eight hours—that is, unless you get “boomeranged,” or sent back after flying halfway there due to adverse conditions.
"Pommes Frites & Magritte" was one of many feature stories I wrote during my time as editor of Communication Director magazine, Europe's largest communications and public relations journal. It covered a PR image campaign funded by the Belgian government.
It's a Thursday night in downtown Seattle. Reflected in the rain-slicked streets are the red and blue lights of a police cruiser.
Inside, an officer is running a records check on an individual carrying a few grams of drugs. The records come back clean: no convictions for violent offenses. The cop gets out of the car and offers the individual two options. One is King County jail. The other is referral to a case manager with LEAD, a pre-arrest program that enables police officers in downtown Seattle and adjacent neighborhoods to redirect low-level drug crime or street prostitution offenders without prior violent convictions into community-based programs.
Photo: Matt Z. Banderas
In 2010-11, I worked with the founders of Bloson.com, a charitable social media platform, to create website copy, press releases and other written communications that explained Bloson's unique business model.
All rhetoric is bodily. All bodies are rhetorical. An interview for Whitman Magazine with Professor Lydia McDermott, whose recent book examines the intersection of rhetoric and gynecology.
Photo: Matt Z. Banderas
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Rewriting copy for several Whitman College academic departments was an important step in better reaching their target audiences: current students and prospective students. Foregrounding the variety of course offerings helped entice new students to the major, while a section on career possibilities for philosophy majors spoke to high schoolers looking at prospective colleges.
Self-described "indoorsman" Daniel F. Le Ray attends the Tennis and Wine Camp, Whitman's popular summer camp for adults.
Jeff Northam, John Hein and Greg Patton have worked with pro tennis players like Pete Sampras, Michael Chang and Jim Courier. I can count the number of times I’ve played tennis on one hand. So covering Whitman’s Tennis and Wine Camp seemed like at least half of a good idea.
Photo: Matt Z. Banderas
