Daniel F. Le Ray is an award-winning content marketer, writer and editor based in Washington state. He has served as editor of several publications, from college alumni magazines to Europe's largest communications journal, worked with freelance clients ranging from startup app developers to food services providers and healthcare consultancies, and been an in-house marketer for international online marketplaces.
All in communications
Working with national health care agency Coffey Communications, we crafted a concise message for an advertisement being used at the New England Society for Healthcare Communications’ (NESHCo) annual conference. The brief was to focus on Coffey’s decades of experience in partnering with health care providers to share their story with their patients and community.
Variable Maps, a small printing and marketing services provider, needed a full website update to reflect its broad range of services. The copywriting work focused on making the case for using a diverse supplier like Variable Maps and on catching the customer's eye while including clear descriptions of the services the company provides.
"Pommes Frites & Magritte" was one of many feature stories I wrote during my time as editor of Communication Director magazine, Europe's largest communications and public relations journal. It covered a PR image campaign funded by the Belgian government.
