Daniel F. Le Ray is an award-winning content marketer, writer and editor based in Washington state. He has served as editor of several publications, from college alumni magazines to Europe's largest communications journal, worked with freelance clients ranging from startup app developers to food services providers and healthcare consultancies, and been an in-house marketer for international online marketplaces.
All in copywriting
Working with national health care agency Coffey Communications, we crafted a concise message for an advertisement being used at the New England Society for Healthcare Communications’ (NESHCo) annual conference. The brief was to focus on Coffey’s decades of experience in partnering with health care providers to share their story with their patients and community.
Variable Maps, a small printing and marketing services provider, needed a full website update to reflect its broad range of services. The copywriting work focused on making the case for using a diverse supplier like Variable Maps and on catching the customer's eye while including clear descriptions of the services the company provides.
As marketing manager and lead copywriter at Sedo.com, I collaborated with design and product management, marketing and sales to rewrite and redesign the Sedo.com homepage. The new iteration led to an increase in user account creation.
Through rewriting the copy for Whitman College's admission landing page, we converted a higher percentage of visitors into active prospects for college recruitment.
At Sedo.com, the world's largest domain name marketplace, we created an infographic that outlined the benefits of two new features: listing your domain with a Buy Now price; and opting in to a new sales platform, SedoMLS.
In 2010-11, I worked with the founders of Bloson.com, a charitable social media platform, to create website copy, press releases and other written communications that explained Bloson's unique business model.
Rewriting copy for several Whitman College academic departments was an important step in better reaching their target audiences: current students and prospective students. Foregrounding the variety of course offerings helped entice new students to the major, while a section on career possibilities for philosophy majors spoke to high schoolers looking at prospective colleges.
