Daniel F. Le Ray is an award-winning content marketer, writer and editor based in Washington state. He has served as editor of several publications, from college alumni magazines to Europe's largest communications journal, worked with freelance clients ranging from startup app developers to food services providers and healthcare consultancies, and been an in-house marketer for international online marketplaces.
Feature: Seattle's LEAD Program

Feature: Seattle's LEAD Program

It's a Thursday night in downtown Seattle. Reflected in the rain-slicked streets are the red and blue lights of a police cruiser.

Inside, an officer is running a records check on an individual carrying a few grams of drugs. The records come back clean: no convictions for violent offenses. The cop gets out of the car and offers the individual two options. One is King County jail. The other is referral to a case manager with LEAD, a pre-arrest program developed with nonprofits, the criminal justice system, the Seattle community and the mayor's office. LEAD enables police officers in downtown Seattle and adjacent neighborhoods to redirect low-level drug crime or street prostitution offenders without prior violent convictions into community-based programs.

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Photo: Matt Z. Banderas

 

Feature: "Communication Director" magazine

Feature: "Communication Director" magazine

Copywriting: Bloson.com homepage

Copywriting: Bloson.com homepage